ForgeGrove: Transforming AI & Advertising Chaos into Clear, Sustainable Growth
We help companies cut through the noise—by fixing broken ad systems, aligning internal teams, and implementing AI the right way.
What We Do
Team & Strategic Growth
From misaligned teams to high functioning systems.
We help companies build the internal muscle they need to grow—without chaos. Whether you’re facing friction across departments, unclear roles, or inconsistent execution, we help you identify the root issues and solve them for good.
Services Include:
Cross-functional workflow design
Team assessments & custom workshops
Leadership & communication coaching
Organizational process redesign
Change management that sticks
From brainstorming to execution—we’re your partner in building something stronger.
AI Integration & Strategy
Smart tools only work in smart systems.
We don’t just help you adopt AI—we help you do it well. That means designing for usability, adoption, and long-term value, not just hype. We specialize in bridging the gap between leadership intent and operational reality—so the tools you implement actually get used the way you intended.
Services Include:
AI audit & stack planning
Workflow integration across creative, reporting & ops
Cross-team training and adoption support
Risk analysis, compliance, and internal comms
Human-first design that accounts for real behavior, incentives, and fear of change
The goal isn’t to go faster—it’s to go smarter.
Performance Advertising Services
Strategic execution that adapts with your growth.
We provide hands-on support for brands who need to scale performance without reinventing the wheel—or lighting it on fire. Whether you’re in mobile UA, CTV, or retail media, we run campaigns that are measurable, efficient, and designed to work within your business goals.
Services Include:
Programmatic buying & mobile app UA
Paid media across Meta, Google, and RMNs
Landing page testing & CRO
Custom reporting dashboards & analytics
Strategy consultation for growing internal teams
You get a senior team, clear results, and zero fluff.
About
Karen Arguello, Founder
With 15+ years in ad tech, Karen has worked across social, programmatic, publisher, and agency environments—scaling teams, systems, and strategies at startups and global platforms alike. She built the operations org at Liftoff, managing $1B+ in annual ad spend and launching cross-functional teams in fraud, analytics, L&D, and product marketing. Today, she consults with teams of all sizes to bring clarity, structure, and momentum to their most complex challenges.
Why ForgeGrove
We created ForgeGrove as an antidote to chaotic, short-term thinking in advertising and AI. The industry is full of overhyped tools and underdeveloped systems. We believe better outcomes come from slowing down just enough to get it right—integrating human insight with technical strategy to build resilient, scalable solutions.
Substance over hype.
People over posturing.
Clarity over chaos.
Learn More…
Contact Us
We work with a select number of clients to ensure every engagement is thoughtful and impactful. Tell us more about what you need — if it’s a good fit, we’ll reach out to schedule a free intro call.